This final year university brief asked for a magazine proposal; including mock-up, pitch document and consideration of its online platforms.
Whilst an ambiguous brief allows for complete freedom, it creates the challenge of conceptualising an effective and feasible project. Despite quickly settling on a concept that I personally felt connected too, I was also conscious of there being plentiful realistic content available to compile a prototype that fully reflects what I want to achieve on a larger scale. I compiled a number of existing articles and imagery from various sources, even transcribing a podcast to display in an interview format. I took on numerous roles in creating a sample magazine to pitch, including: editor, designer, photo editor, copy editor, and art worker.
The 'Able' pitch document, which holds the physical magazine prototype.
'Able' is a magazine about experiences with disability and body image; through the lens of interviews, encounters and communities. To explore emotions, adventures and representation of the ways in which most of us feel in today’s society. Focusing on disability and body confidence whilst considering issues surrounding health, identity, fashion, beauty, relationships and sexuality.
'Able' gives the impression of being a glossy magazine, but then strikes the reader with its content. The page and image frames appear on only two sides, forming a corner. These break what is expected from a traditional frame and shift the content from the page, reflecting the shift in society 'Able' wants to see.
Pitch highlights.
'Able' magazine's prototype website.
